In light of the recent spate of animal abuse cases which were uncovered this year, perhaps it is time for some campaigning by animal activists here. STOMPerNake of NanSing came across pictures of how activists from AnimaNaturalis in Spain attempted to increase awareness for their cause.
Said the STOMPer:
"This is a form of 'shockvertising' which is often used to deliberately startle and offend its audience by violating norms for social values and personal ideals.
"The campaign involved female models who were stark naked save for some body paint in cages to get the point across.
"The women each held a sign, protesting against the keeping of circus animals in cages.
"Even though we do not have such a strong concern for this issue in Singapore, perhaps we can look to campaigns like these for inspiration.
"Of course some would argue that Singapore is a more culturally-sensitive society and that unclothed women in public would be a no-no.
"Yet I am hopeful that agencies can come up with something which is tastefully done, yet impactful enough to educate Singaporeans against animal abuse.
"Maybe this can be done through photo manipulation or other means; or perhaps via a series of witty photos.
"Of interest is another association, People for the Ethical Treatment of Animals (PETA), which also used controversial tactics to attract attention and raise awareness for their campaign.
"Some unclothed celebrities identified with the cause and fought for animal rights in their campaigns too.
"Indeed, to get 'stripped down to stripes' never made as much hoo-ha as this."
Said the STOMPer:
"This is a form of 'shockvertising' which is often used to deliberately startle and offend its audience by violating norms for social values and personal ideals.
"The campaign involved female models who were stark naked save for some body paint in cages to get the point across.
"The women each held a sign, protesting against the keeping of circus animals in cages.
"Even though we do not have such a strong concern for this issue in Singapore, perhaps we can look to campaigns like these for inspiration.
"Of course some would argue that Singapore is a more culturally-sensitive society and that unclothed women in public would be a no-no.
"Yet I am hopeful that agencies can come up with something which is tastefully done, yet impactful enough to educate Singaporeans against animal abuse.
"Maybe this can be done through photo manipulation or other means; or perhaps via a series of witty photos.
"Of interest is another association, People for the Ethical Treatment of Animals (PETA), which also used controversial tactics to attract attention and raise awareness for their campaign.
"Some unclothed celebrities identified with the cause and fought for animal rights in their campaigns too.
"Indeed, to get 'stripped down to stripes' never made as much hoo-ha as this."
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